Tags: Christopher Shannon, Clym Evernden, Craig Green, JW Anderson, Louis Vuitton, Menswear, prada, Public School NYC, SS15, Y-3

Few fashion designers are as uncompromising as Yohji Yamamoto. Guided by strict aesthetic principles, the Japanese radical has spent 30 years perfecting his dark, androgynous style. As he says in a new 30 minute documentary to be released this autumn,  “I’m not interested in fashion…I’m just interested in how to cut the clothing.”

Staunchly private, for a few short months in 2009, Yamamoto let the cameras observe his Y-3 Spring/Summer 2010 collection taking shape, from initial design through to show styling and PR.  With measured gravitas, Yohji Yamamoto: This is My Dream is a portrait of a grand master, whose musings on fashion, creativity and life have fuelled a global empire. Watch and learn.

Yohji Yamamoto: This is My Dream will be released on DVD in September AW11 and is available from Y-3 stores.
thisismydreamthefilm.com

Tags: This is my dream, Y-3, Yohji Yamamoto

This season, Yohji Yamamoto has created a Y-3 collection that returns to his avant-garde roots. Asymmetrical kilt skirts, big knit one-pieces and zipped-up jumpsuits all recall the Yamamoto of old, one set on both breaking and applying the traditions of his native Japan.

We love the collections’ brooding, moody and functional feel – T-shirts and coats read: “33 With You” and “23 Years In Prison”. This melancholic, prisoner of love theme has been brilliantly translated onto the small screen for a short fashion film starring brooding French footballer Zinedine Zidane, and a huge model clan. Its tough, heady and undeniably urban.

Watch it here….

Creative Direction: Lloyd & Co.
Still Photography: Alasdair McLellan
Cinematography: Theo Stanley / New Mountain
Editing: Frederic Taxi
Styling: Nicola Formichetti
Music: David Salom
Hair & Make-Up: Didier Malige & Gucci Westman
Location: Pier 54, Hudson River Park – New York City

Tags: Y-3, Yohji Yamamoto, Zinedine Zidane