Cover image : Lauren Mary Fan Gerstel – Bus Driver, 2017
Last week The Earth Issue — a collective of artists and creative professionals working at the convergence of fine art and environmentalism — launched the first instalment of their Freedom Fundraiser. The initiative entails a print sale put together to raise funds for bail contributions and to support organisations fighting for social justice in response to recent events in America regarding the murder of George Floyd and the great movement which has followed. The Earth Issue has taken this opportunity to stand in solidarity with the Black Lives Matter movement by donating to the cause. The first wave from last week featured the work of over 80 artists and photographers from around the world , and has managed to raise over £70,000 in 3 days 100% of which will be donated.
“I was feeling really upset about what was going on and just feeling kind of helpless as a white person , so I wanted to make sure that I contribute, so I decided to start this print fundraiser and initially reached out to all of my contacts to try and see if I could get anyone to donate, and in a few hours we thankfully managed to put together over 90 artists. My entire team, which is a collective of people from different origins and backgrounds came together and pulled on their respective resources and got it done in about 20 hours , which I’m really grateful for, ”explained Elena Cremona, The Earth Issue Founder, Creative Director & Print Media Coordinator
The collective now gears up for their second wave of the initiative to be launched tomorrow morning, where another round of limited edition prints will be put on sale including artists and photographers such as Chieska Fortune Smith, Johanna Tagada-Hofbeck , Edwin Antonio, Olivia Rose, Harley Weir, Justin Tyler Close among many others. A 100% of the proceeds after printing and shipping raised from this wave will be split amongst the organisations on Bail Funds: George Floyd and the 4Front Project.
“ We want to thank the artists who donated their work to this initiative , and of course everyone who contributed by purchasing prints. We are overwhelmed by your quick and generous response — the power of the global and creative community to rally together and support community struggle in a time of need has been truly heartening.”
To keep up with the launch of the The Earth Issue Freedom Fundraiser’s second wave , visit TheEarthIssueFreedomFundraiser.com