Fashion film has emerged as an innovative new approach to the genre, but leave it to Prada to pull out the big guns. For their new fragrance Candy L’Eau – a citrus, sweet pea and benzoin-scented flanker to the hit original created by Daniela Andrier – the house decided to let Wes Anderson and Roman Coppola create their own interpretation of the scent.

French actress Léa Seydoux stars in the playful short as the coquettish and love-torn protagonist, Candy. Just like this scent is a more lightweight interpretation of the 2011 original, Candy L’Eau is a playful take on joie de vivre. And too good to miss.

Watch the film and behind the scenes footage below.

prada.com

Tags: Leya Seydoux, prada, Roman Coppola, Wes Anderson