The internet, NFT’s, and memes: what do all of these things have to do with digital art and its consumption? The Mona Lisa Effect seeks to answers these questions, through a live-streamed auction championing artists of the new digital era.

Taking its inspiration from Darian Leader’s book Stealing the Mona Lisa (2002), where he argued that the theft of Leonardo’s painting was the cause for its universal popularity. The absence of the piece became the enigma, which built up the anticipation for when it returned.  

The artists featured in the exhibition embody the task of displaying a reinvigoration in the consumption of art in the digital space. Sarah Judy, James ‘Scorpion Dagger’ Kerr, Damien Roach, and Thomas Webb all explore the binary of absence and presence – balancing between the two ideas, and in some way, finding a point where they meet in the middle.

This exhibition is led by curator and co-founder of Manifesta11: Francesca Gavin, known for her editor position at LIMBO, contributions at the Financial Times How to Spend It, and widely for her book Watch This Space which delves into how digital screens have a direct impact on society, culture, and the self.

The live exhibition is set to take place on 30^th May 2021 at 2pm (GMT) and will be hosted on Croy Nielsen and Emanuel Layr’s gallery site cnl.casa

Header image credits: Thomas Webb, Art Kids Online (2021). Courtesy of the artist and CNL.