One of the sneakers of the summer has been Nike’s ZoomX Vista Grind. Released earlier last month, the sneaker, specially crafted for the female consumer has already been seen on the soles of women and men everywhere. With a statement silhouette and bold features yet a level of comfort fit for athletics, the shoe is a fusion of both streetwear and high fashion. This concept was said to have been sparked by the Women’s World Cup and the city of Paris, with the intention of creating a clash of the city and suburbs, creating something both rebellious as well as refined. Sustainability was also a key driver in the creation process of the shoe, as foam scraps from the brand’s ZoomX sneakers were used to enable a level of technology fit for sports into the Vista Grind.  See the full story in our XXI issue to be released mid-September.

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Tags: Fashion, Nike, nikewomen, Sneakers