Japanese brand TOGA launches their AW21 campaign, built around the three concepts: “simplify, expand, flatten”. The focus on simplifying the line with two-dimensional forms made using three-dimensional techniques introduces a variety of unique pieces that carry the cool, and dynamic essence of the brand.
A virtual runway presentation filmed and directed by Anders Edström emphasises the message behind the line. The plain white wall background and dark flooring draws the attention directly to the designs. Models walk in and out of the frame like pedestrians, their footsteps reverberating off the walls. The camera zooms in on the clothing and lingers on the ruffle detailing, the expanded fabric, and mirrored accessories.
Designer Yasuko Furuta utilised techniques by contemporary artist Tomoo Gokita to accentuate the curves and lines of the body. Thus the shoulders, sleeves, and ruffles of dresses which are seen in some of the designs, are a reflection of some of the figures and bodies in Gokita’s paintings.
Watch the full virtual show below: