Tom Ford’s new make up hits counters this autumn. Though I’ve seen nothing as yet apart from the lipsticks. Little samples or information has been made available. It’s typically Fordian to be so tightly controlling of the press coverage. Much as I love the existing lipstick range especially the white and gold packaging (very old Hollywood), I feel a little ambivalent about two things: the price point and the USP.

Firstly, the whole range is likely to be expensive considering the lipsticks alone are £35. For the same price you could buy a dress in New Look, Top Shop or Zara and even an outfit in Primark or Peacocks.

My second question mark here is: is there room for another cosmetics line in the marketplace? Burberry and D&G have both joined the melee in recent years which makes  a lot of luxury make up lines out there. And how much of a market is there for this sort of ultra expensive product? Competitor-wise there’s Serge Lutens make up which is gorgeous but even more eye-wateringly expensive than Tom Ford and then Shiseido’s other superluxurious brand Cle De Peau which has been withdrawn from the UK – presumably due to lack of a market. Still, we wait with bated beauty breath.

Words by Bethan Cole

Tags: Bethan Cole, Burberry, Cle De Peau, D&G, Lauder, New Look, Peacocks, Primark, Serge Lutens, Shiseido, Tom Ford, Top Shop, Zara