In December, Topshop launched their iPhone app allowing customers to search and shop from the comfort of their phone. And the virtual world continues to grow apace with the innovative store announcing  that throughout London Fashion Week, they will be streaming shows via their app live from the Topshop Show Space .

Brands that will be part of the streaming include Topshop Unique, Mary Katrantzou, Meadham Kirchhoff, Peter Pilotto, Louise Gray and Michael Van Der Ham. There’s also a film specially created for Topshop by Nick Knight and starring Karlie Kloss, behind-the-scenes videos and a make-up tutorial.

So if you can’t stand the crush of the shows make sure you tune in live, wherever you are.

Tags: london fashion week, Louise Gray, Mary Katrantzou, peter pilotto, Topshop, Topshop iPhone app, topshop unique