Miu Miu’s new flagship store in the heart of Toyko is a three tiered carousel packed with the kind of playful luxury that we’ve come to expect of Prada’s little sister. Sugary handbags and shoes jostle like bright jewels on gilt shelves in the newly opened Ginza Echogoya district shop.

Between the damask sofas, gold framed mirrors and crystal counters there’s no mistaking the opulence. But the Miu Miu girl has always worn luxury with an independent spirit and the store is more than a shopping experience, it’s an immaculate interpretation of the brand’s aesthetic vision. Prepare to lose yourself.

miumiu.com

Tags: Ginza Echogoya, Miu Miu, prada, Tokyo