Big, bold and future-facing, Gentle Monster has shaken up the eyewear game. Once upon a time, Ray-Bans or Oakley performance frames were the main offerings in the every-person eyewear department. Fast-forward to today and Gentle Monster has joined forces with Coperni to create a range of avante-garde sunglasses. Chasing the future, the 5G-inspired collection consists of 2 models: the 5G and the 5G BOLD. Nineties references to RoboCop and Back to the Future are paired with new ideas around connection and speed.
Shot by Parisian film director Alexandre Silberstein, the campaign video takes us into The Matrix. Featuring singer Le Diouck and models Louise Roberts and Jeanne Zheng, it transports us into the brand’s technological universe. The collaboration is accompanied by an Augmented Reality Instagram filter, offering users the chance to virtually try-on the 5G Bold sunglasses.
Already approved by the likes of Zendaya, the 5G BOLD goggle-shape features voluminous curves, an acetate frame and an eye-catching logo. For the minimalists, the 5G has a cat-eye silhouette that is slightly less bold but no less impactful.
Committed to the digital-friendly lifestyle, the shades come with a virtual set-up box that enables 5G communication with the 5G eyewear. The future of eyewear has landed, Doc and Marty would be into it.
The collaboration collection is available now worldwide, sold at Gentle Monster and Coperni’s on/offline stores, and global select shops.
PREVIOUS
Twitter
Tumblr
YouTube
Facebook
Instagram
