This season, Patou’s creative director, Guillaume Henry, has envisioned a cotton candy dreamscape, partnering with Onitsuka Tiger to deliver a collaboration where playful sophistication meets sporty elegance. 

To mark this collaboration, shoppers are invited to the “Sleepover at L’appartement PATOU Tiger” taking place at Onitsuka Tiger’s flagship store on Regent Street. This immersive holiday-season experience invites shoppers into a virtual world where two friends—one from Paris, the other from Tokyo—share a stylish apartment, blending French and Japanese cultures in a delightful medley. 

Patou, a couture line established in 1914 by Parisian couturer Jean Patou, transformed fashion by rejecting the rigid styles of its time, embracing liberating, fluid designs instead. Onitsuka Tiger, on the other hand, remains a trailblazer in blending fashion and sport, seamlessly merging tradition with modernity. Each collection of Onitsuka Tiger footwear, apparel, and accessories carries the essence of Japanese heritage, reimagined for a contemporary audience.

At the heart of this vibrant collaboration is the reimagined MEXICO 66. Fusing Onitsuka Tiger’s iconic stripes with Patou’s signature grosgrain accents, the sneaker is topped off with a removable charm of the brand’s tiger. The MEXICO 66 comes in playful colorways like pink and black, and beige with pink, blending contemporary style with a dash of whimsy. For those craving an extra dose of sweetness, the Mexico Rincan boots debut in a striking pink-on-pink ensemble. 

Beyond footwear, the collection extends to apparel and accessories, featuring unisex hoodies, t-shirts, socks, beanies and more. Anchored in Patou’s signature pink palette, these pieces seamlessly weave in Onitsuka Tiger’s sporty ethos. The collaboration logo ties it all together, a concoction of two distinct worlds.

From city streets to virtual dreamscapes, this collaboration redefines sporty femininity with a touch of Parisian flair. Find the collection now at Onitsuka Tiger’s Regent Street store and online. Shoppers are able to reserve a slot to explore the collection in-person via this link. Open from November 20, 2024 – December 22, 2024.