& Other Stories is the latest venture from the Swedish company that gave us COS and H&M. “Today, a woman with a love for fashion creates her own style,” states the new brand, which is why they are providing us with the ingredients to make up our own.
What first attracted us to the site was the fact that after a few moments browsing, you might as well be lusting after someone else’s streetstyle snaps. Using a blog-like layout makes the site and inevitably the brand more accessible. Just like bloggers, who have strong opinions but don’t necessarily force those on to you like a biannual glossy might, & Other Stories is doing the same. Trends are not there to be followed; they are simply guidelines according to the Stockholm and Paris design teams.
The Regent Street store is welcoming, modern and chic. With more products that are not on the site, we urge you to pop down and have a browse. What you are bound to notice is the quality of each piece. The garments are designed to last the story of your lifetime, not just the current season.
These are Twin‘s favourite pieces from their current spring/summer 2013 collection.
Asymmetric Layered Dress, £39 & Cuff Chain Earrings, £12
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