V Jewellery is a relatively new brand, one that should already be on your radar but if it’s not, take note. Grown from a love of vintage design, Creative Director Laura Vann noticed a gap in the market, one where affordability and quality should meet.

“When we began it was all about looking at themes and reoccurring styles that had survived the test of time and celebrating those,” states Laura. “I just started drawing; bought loads of art deco books and looked at old auction catalogues and took inspiration from those, analysing the shapes and styles.” Fast forward two seasons, V Jewellery is now about to launch its third collection and is stocked in around 90 stores in Ireland and the UK.

Having never studied jewellery design, Laura uses traditional forms of designing – old fashion drawing, using pen to paper, but it’s never a chore. “It’s pretty easy when designing for your own demographic – I just ask myself if I’d wear this.” As the brand grows stronger and its audience, larger, Twin headed to Birmingham to met with the V team and created this film with director Hazel O’Brien.

vjewellery.co.uk

Tags: jewellery, V Jewellery