“You can totally do it, nothing should be stopping you.” This is the message Jillian Mercado wishes to spread to anybody with a disability through the new Diesel campaign. As the Executive Editorial Director at We Are Urban magazine, Mercado first met Formichetti through a shoot they were working on. The ad features a line up of 23 creatives, who were picked to represent all aspects of current youth culture. In an interview with Women’s Wear Daily, Formichetti said of Miss Mercado, “It’s never easy for her to move from point A to point B, but she’s totally fearless and has really been an inspiration to me. You don’t have to be a conventional model type to represent a brand.”

The campaign, shot by Inez and Vinoodh, will begin running in the March issues as well as being displayed in Diesel stores worldwide.

diesel.com

Tags: Ad Campaign, diesel